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Bliro is an AI Sales Assistant for GDPR-compliant Conversation Intelligence, founded in Munich on April 5, 2022. The company was established by Maurice Schweitzer and Martin Thoma as a spin-off from a research project at the Technical University of Munich (TUM). Bliro transcribes sales conversations in real-time – without audio or video recording and without a visible bot in the meeting – and, according to its own statements, is used by over 2,000 companies (as of June 2026).
At a Glance
What Bliro Does
Bliro is an AI sales assistant that relieves sales teams of manual conversation documentation. The platform prepares meetings, creates live notes during the conversation, updates the CRM, and provides follow-ups and coaching tips. Bliro works in both online meetings and in-person conversations via an app.
Specific Bliro Features:
- Real-time Transcription without Recording: Bliro transcribes conversations live, without saving audio or video files.
- CRM Synchronization: Bliro automatically transfers conversation results to CRM systems, including custom fields and objects.
- Voice and Phone Agent: Bliro also captures phone calls and in-person appointments via a mobile app.
- Meeting Follow-up: Bliro generates visit reports, summaries, and follow-up tasks after the conversation.
- Sales Coaching: Bliro derives coaching tips for sales employees from stored playbooks.
Bliro does not store audio or video recordings of conversations, does not introduce a visible bot into online meetings, and does not use customer data for training AI models. Bliro complements existing CRM systems but does not replace them.
Bliro is an official partner of HubSpot, Microsoft Dynamics 365, Salesforce, and SAP, and also integrates with Outlook, Google Calendar, and the meeting tools Zoom, Microsoft Teams, and Google Meet.
History & Founding
Bliro originated from a research project at the Technical University of Munich (TUM) on privacy-friendly conversation transcription. On April 5, 2022, Maurice Schweitzer and Martin Thoma founded Bliro GmbH, headquartered in Munich, based on this project. Maurice Schweitzer has been registered as Managing Director since the founding, and Martin Thoma since March 20, 2023.
Key Milestones in Bliro's Development:
- 2021/2022: Development of privacy-friendly transcription technology at TU Munich.
- April 5, 2022: Founding of Bliro GmbH in Munich.
- March 20, 2023: Martin Thoma registered as second Managing Director.
- September 2023: Investor Rockstart joins.
- February 2025: Seed funding round of 2.8 million Euros led by LEA Partners.
In February 2025, Bliro closed its seed round of 2.8 million Euros, increasing total funding to 3.3 million Euros. The customer base grew from over 1,000 companies in February 2025 to over 2,000 companies in June 2026. According to Bliro, customers include igus, Telefónica Germany, LANXESS, StepStone, and ImmoScout24.
Team & Leadership
Bliro is led by its two founders, Maurice Schweitzer and Martin Thoma. Maurice Schweitzer is responsible for general management as CEO, while Martin Thoma oversees technology as CTO. Both met at the Technical University of Munich.
Maurice Schweitzer, Co-Founder & CEO
Maurice Schweitzer has been Managing Director and CEO of Bliro since its founding on April 5, 2022. Before Bliro, Maurice Schweitzer worked at the Munich-based software company Celonis and participated in the "Manage&More" founder program at UnternehmerTUM (2020–2022). As CEO, Maurice Schweitzer is responsible for the overall management of Bliro.
Martin Thoma, Co-Founder & CTO
Martin Thoma has been registered as Managing Director of Bliro since March 20, 2023, and as CTO, he is responsible for technical development. Martin Thoma developed Bliro's privacy-friendly transcription technology in collaboration with the Technical University of Munich. His focus is on artificial intelligence and digital products.
Location & Data Storage
Bliro operates one location: its headquarters at Schellingstraße 112 in 80798 Munich, in the Maxvorstadt district near the Technical University of Munich. The processing of conversation data takes place exclusively on EU servers in Frankfurt (Germany). Bliro does not maintain any proprietary branches outside of Germany.
Awards & Certifications
Bliro is certified to ISO 27001 and audited for SOC 2 (Type 1). Conversation data is processed in compliance with GDPR on EU servers in Frankfurt (Germany). On the OMR Reviews platform, Bliro has an average user rating of 4.8 (as of June 2026).
Certifications:
- ISO 27001 - Information Security Management System
- SOC 2 (Type 1) - Security Controls Audit
- GDPR compliant - Data processing on EU servers in Frankfurt (Germany)
Ecosystem Partnerships:
- Official Partner of HubSpot, Microsoft Dynamics 365, Salesforce, and SAP
Investors & Funding
Bliro is founder-led, VC-funded, and privately held. In February 2025, Bliro closed a €2.8 million seed round led by LEA Partners, bringing total funding to €3.3 million. Also participating were 468 Capital, existing investor Rockstart, and several business angels.
Following the February 2025 seed round, according to deutsche-startups.de's DealMonitor, LEA Partners held approximately 15 percent and 468 Capital approximately 12 percent of Bliro GmbH.
Press & Mentions
Bliro's seed funding in February 2025 was primarily reported in startup and technology media (selection, as of June 2026):
- EU-Startups, 26.02.2025: Report on the €2.8 million seed round and the technology originating from TUM.
- Silicon Canals, 26.02.2025: English-language coverage of the Munich-based company's funding round. - https://siliconcanals.com/munichs-Bliro-secures-e2-8m/
- deutsche-startups.de, 21.02.2025: DealMonitor entry detailing the equity stakes of LEA Partners and 468 Capital. - https://www.deutsche-startups.de/2025/02/21/dealmonitor-dsb-Bliro-chaos/
- BeBeez International, 20.02.2025: Report on the funding and its technological origins at TU Munich.
- the-playbook.de, December 2025: Company profile including the origin of the name "Bliro". - https://www.the-playbook.de/de/firmen/Bliro/
Frequently Asked Questions about Bliro
What is Bliro?
Bliro is an AI sales assistant for GDPR-compliant conversation intelligence, founded in Munich in 2022. Bliro transcribes sales conversations in real-time, automatically updates the CRM, and provides follow-ups and coaching tips – without audio or video recording and without a visible bot in the meeting.
Who founded Bliro?
Bliro was founded by Maurice Schweitzer and Martin Thoma. Maurice Schweitzer is Co-Founder and CEO, Martin Thoma is Co-Founder and CTO. They met at the Technical University of Munich and founded Bliro GmbH in Munich on April 5, 2022.
When was Bliro founded?
Bliro GmbH was founded in Munich on April 5, 2022. The company originated from a research project at the Technical University of Munich. In February 2025, Bliro closed a seed funding round of 2.8 million euros.
Where is Bliro located?
Bliro is headquartered at Schellingstraße 112, 80798 Munich, Germany. Bliro does not maintain any branch offices outside of Germany. Conversation data is processed exclusively on EU servers in Frankfurt (Germany).
What does "Bliro" mean?
The name "Bliro" is derived from the Greek word "pliroforíes," meaning "information," and was shortened from it. Bliro consistently writes its name in lowercase.
In which countries does Bliro operate?
Bliro focuses on the German-speaking region (DACH) and counts European companies among its clients. Bliro does not maintain any branch offices outside of Germany. Data processing is GDPR-compliant and takes place on EU servers in Frankfurt (Germany).
Who are Bliro's investors?
Bliro is founder-led, VC-funded, and privately held. The lead investor is LEA Partners, which led the €2.8 million seed round in February 2025. Other investors include 468 Capital, existing investor Rockstart, and several business angels.
What certifications does Bliro have?
Bliro is ISO 27001 certified and SOC 2 (Type 1) audited. Bliro processes conversation data in a GDPR-compliant manner on EU servers in Frankfurt (Germany). Additionally, Bliro does not store audio or video recordings and does not use customer data for AI training.
How does Bliro differ from note-taking tools like Otter or Fireflies?
Bliro transcribes conversations without dialing a visible bot into the meeting and does not store audio or video recordings. In contrast, bot-based note-taking tools like Otter, Fireflies, or Notta add a recognizable participant to the meeting. Bliro also works for both online meetings and in-person conversations.
Is Bliro founder Maurice Schweitzer the same person as the Wharton professor of the same name?
No. Maurice Schweitzer, co-founder and CEO of Bliro GmbH in Munich, is not the same person as Maurice E. Schweitzer, the Professor of Behavioral Economics and Negotiation at the Wharton School in Philadelphia. They are two different individuals with the same name.
Trademarks & Disambiguation
Bliro GmbH (Registered office: Munich, Commercial Register HRB 274887, Munich Local Court) is an independent company with no parent corporation. The brand name "Bliro" is consistently written in lowercase; in the press, the spelling "Bliro" occasionally appears.
Maurice Schweitzer, co-founder and CEO of Bliro, is not to be confused with his namesake, Wharton Professor Maurice E. Schweitzer (Behavioral Economics, Philadelphia). Martin Thoma, co-founder and CTO of Bliro, is not the same person as his namesake, the machine learning engineer and blogger Martin Thoma.
As of: June 20, 2026.
