














Monday, pipeline review. You go through the deals and ask: 'How's Customer X?' Your rep says: 'Going well, they're interested.' But what does that mean? You don't know because you weren't in the meeting. The CRM has one sentence - if anything. You try to build a forecast, but your data is whatever 15 reps remember.
For coaching, you don't have time: you can't sit in on every call, and hands-on coaching doesn't scale. You lose deals to problems you only learn about when it's too late - a forgotten follow-up, a wrong prioritization, a missed objection.



