Is your B2B team using the right tools for 2025? More than 63% Sales managers use over 10 different tools in their sales tech stack. Report at the same time 70% the sales reps that they feel overwhelmed by the variety of tools. These figures reveal a clear problem: Too many tools damage productivity, while too few become a competitive disadvantage.
The right sales tech stack is decisive for your business success. Salespeople waste 20% their time doing research, while bad data continues 30% costs. The right B2B sales tools reclaim this lost time. Teams with optimized tool stacks generate over 300 leads within 90 days at a 75% engagement rate and achieve an ROI of 5x per year.
Discover the 10 essential tools that every successful B2B team needs in 2025 - from CRM systems to automated call notes with Bliro.
1. Salesforce - The CRM flagship for B2B teams
Salesforce has shaped the sales market like no other B2B tool. As CRM flagship it provides a complete solution for businesses of all sizes. Particularly impressive: Salesforce runs 36 different G2 grid reports on.
Lead and pipeline management features
Salesforce provides powerful lead and pipeline management system. Sales teams follow every potential customer through all stages of sales. The platform collects leads, qualifies them and prioritizes according to predefined criteria. Automation features save time for strategic sales activities.
Salesforce B2B Commerce measurably increases employee productivity - up to two additional hours per day and employee. Over three years, 51,380 additional productive hours are created with cost savings of over 1.43 million euros.
Pipeline analysis includes these tools:
- Clear sales phases with measurable criteria
- Data-based deal prioritization
- Automated follow-up workflows
- Real-time tracking of all sales opportunities
Benefits for large and growing teams
The cloud-based solution grows with your business. Manual data management becomes more difficult as business volumes increase. Salesforce enables rapid innovation cycles - teams rapidly implement, test, and adapt solutions.
The Customer 360 platform combines sales, marketing and customer service to form a uniform customer view. Customer data is available to all employees on any device - without additional integration costs.
High-performing salespeople prefer companies with digital innovation. This creates competitive advantages in the battle for talent. While Bliro delivers automated call notes, Salesforce comprehensively manages customer data - an ideal addition.
G2 evaluation and pricing structure
Salesforce was the only provider to receive the “Customers' Choice” award for Sales Force Automation - 4.4 out of 5 stars from 207 reviews. 92% of users recommend the software to others.
The flexible pricing structure offers various options:
- Starter Edition: Starting at 23.86€ per user/month - for small teams
- Professional Edition: Starting at €95.42 per user/month - advanced features
- Enterprise Edition: Starting at €157.44 per user/month - more complex requirements
- Unlimited Edition: Up to 314.89€ per user/month - for large companies
The actual costs vary depending on features and number of users. The Starter Suite already offers basic CRM features, customizable reports, and tracking features.
Salesforce remains the first choice for B2B sales tools as a central CRM system - especially in combination with specialized tools such as Bliro for conversation documentation.
2. HubSpot - CRM for small to medium-sized B2B companies
Salesforce is suitable for large companies, but HubSpot has established itself as a CRM platform for small to medium-sized B2B companies. The platform scores with ease of use and scalability - decisive factors for growing teams that digitize their sales processes.
Easy to use and integrate
HubSpot focuses on simplicity. Teams can start right away without technical expertise. Using it feels like a consumer product - unlike Salesforce, which often requires a qualified administrator. This ease of use doesn't sacrifice performance: A complete API enables sophisticated integrations and individual application development.
The seamless integration with over 1,800 apps particularly impressive. HubSpot easily connects to:
- Gmail and Outlook for email management
- Google Calendar and Microsoft 365 for scheduling
- Slack, WordPress, Magento, and Shopify for advanced features
These integrations create a unified platform for all customer data, tools, and teams. Employees get a complete customer overview at every stage of the customer journey.
Free entry-level version
HubSpot offers a decisive advantage: the free entry-level version. The HubSpot CRM can be completely free to use - durable. You can manage up to 1 million contacts without time limits.
The free version comprises:
- Contact management and company records
- Deal tracking with visual pipeline
- Task management and email integration
- Basic reports and contact timelines
- Mobile app for when you're on the go
The free package also includes marketing tools (forms, email marketing), sales tools (meeting planning, email templates) and customer service (ticketing, live chat). As your business grows, you can easily upgrade to paid plans - without data migration.
Suitable for SMB B2B sales tools
HubSpot positions itself as ideal solution for small and medium-sized B2B companies. The platform helps growing startups and small businesses find and inspire customers from day one.
Valuable functions for B2B sales teams:
- Sales pipeline management for clear sales processes
- Meeting scheduler for efficient appointment scheduling
- Lead scoring to prioritize promising leads
- Prospects tool to identify website visitors
- AI-powered features such as Breeze Customer Agent and Breeze Prospecting Agent
These tools automate time-consuming tasks and allow salespeople to focus on customer relationships. HubSpot manages marketing, sales, and customer service processes in one integrated system and eliminates the need for multiple disconnected tools.
Teams that use Bliro for automated call notes find HubSpot the perfect addition. While Bliro reduces the manual follow-up of calls, HubSpot manages all customer data centrally - a powerful combination of modern B2B sales intelligence tools.
3. Cognism - B2B sales intelligence at the highest level
High-quality data is decisive for the success of modern B2B sales teams. Cognism positions itself as a leader B2B sales intelligence tool with AI-supported platform for automated lead generation and sales prospecting.
Diamond data and GDPR-compliant leads
Cognisms Diamond Data is at the heart of the platform - a premium database with additional telephone verification. Each Diamond contact is called manually to confirm identity and contact details. The result: Sales teams achieve a contact rate of 87% of their targets. Phone-verified mobile numbers increase the probability of a connection by three times.
The data set comprises:
- Over 400 million B2B contacts worldwide
- More than 10 million phone-verified contacts
- Twice as many mobile numbers as other providers
Data protection compliance the focus is on this - a critical factor for modern B2B sales tools. The platform fully meets GDPR and CCPA requirements. Regular checks against 13 important do-not-call and TPS lists provide additional security for internationally active teams.
Use case for outbound teams
Outbound teams benefit from significant increases in efficiency. Extensive filter options identify high-quality leads according to the ideal customer profile The platform provides current job titles, telephone numbers and email addresses
Show measurable practical results:
- Sales managers achieve goals with 70% fewer calls
- Proof of ROI within 8 weeks
- Increased Pipeline generation through mobile numbers
The combination with Bliro creates a seamless workflow: Cognism provides high-quality contact data for the first contact, Bliro then automatically captures call notes. From lead identification to follow-up - a significant advantage for modern B2B sales tools.
Integration with Outreach and Salesforce
Seamless integration with existing sales ecosystems makes Cognism a valuable Sales Tech Stack component. In particular, the connection to outreach and salesforce convinces.
Outreach integration provides:
- Exporting contacts from Cognism to Outreach (individually or in groups)
- Use via web application or Chrome extension
- Flexible configuration for duplicates and field maps
Salesforce integration enables:
- User-based integration for all team members
- Exporting records as leads or contacts, with or without accounts
- Automated data synchronization for up-to-date information
These integrations establish Cognism as a central data source for the entire sales process. Teams can automatically enrich contact and company records with current B2B data - a decisive advantage for efficient B2B sales teams.
4. LinkedIn Sales Navigator - professional level social selling
As the world's largest professional network, LinkedIn dominates the B2B landscape. Sales Navigator turns this advantage into a powerful B2B sales intelligence tool for professional social selling. While other providers rely on static databases, Sales Navigator uses the active profiles of over a billion professionals - a decisive difference.
Advanced filter search and lead tracking
Sales Navigator scores points with precise search functions. Over 50 advanced search filters help you find just the right decision makers. The granular search works according to criteria such as:
- Industry, company size and location
- Role, seniority, and seniority
- Past colleagues and customers
- Shared connections and experiences
Lead tracking shows buying signals through LinkedIn interactions. You can see when prospects are interacting with ads, filling out lead forms, or getting in touch with company sites. In this way, you can reach out specifically to interested parties who are already signaling purchase intentions.
TeamLink finds “warm” implementation paths through joint connections with colleagues. The relationship map tool shows connections between account stakeholders and increases closing rates.
InMail and Account IQ
InMail enables direct messages to potential customers - even without an existing network connection. In German-speaking countries, however, InMails can be perceived as annoying advertising.
Account IQ delivers AI-powered business insights:
- Strategic priorities and challenges of the target company
- Financial information and growth indicators
- Staff discussions on LinkedIn
Account IQ combines LinkedIn data with public information and saves valuable research time. Message Assist creates AI-generated, personalized InMail messages - a valuable B2B AI sales tool.
Connection to CRM systems in B2B
Sales Navigator integrates works seamlessly within Salesforce HubSpot and Microsoft Dynamics. This integration offers clear benefits for B2B sales teams:
- The CRM widget shows LinkedIn information directly in CRM and increases productivity.
- CRM sync automatically imports accounts and contacts and logs Sales Navigator activities.
- HubSpot integration provides advanced lead generation and automated nurturing workflows.
Combined with Bliro, a consistent workflow is created: Sales Navigator identifies and contacts relevant decision makers, while Bliro automatically collects meeting notes.
A Forrester study proves the value: Sales Navigator achieved a ROI of 312% and paid for itself in less than six months.
5. Outreach automation for sales engagement
A good CRM will no longer be enough in 2025. Outreach Bridges the gap between data collection and actual customer interaction as a leader in B2B sales automation software. The platform automates the entire sales process a decisive advantage for successful sales teams.
Multichannel sequences and follow-ups
Outreach is changing how sales teams communicate with potential customers. The Sequence features create structured communication processes that automatically orchestrate various contact channels:
- Auto-emails for scheduled, automatic messages
- Manual emails for individualized communication
- Phone tasks for scheduled calls
- LinkedIn tasks for social sales activities
- Generic tasks for any follow-up action
The Out-of-office detection automatically pauses sequences when they are absent and resumes them on the return date. The platform also consolidates responses from multiple emails into one thread, making it easy for salespeople to manage multiple threads of conversation.
Pipeline management and forecasting
Outreach provides comprehensive analysis capabilities for pipeline management. The platform identifies winnable opportunities, recognizes deals at risk, and provides actionable recommendations to increase success rates.
The AI-powered forecasting feature leads to more accurate forecasts. Sales managers can:
- Identify and fix pipeline gaps
- Model assumptions and simulate scenarios
- Analyze trends to increase pipeline coverage
- Make data-driven decisions
Forecasting is becoming less manual, more frequent and more precise. Sales managers get a complete overview of pipeline health and can focus their team specifically on critical areas.
B2B sales automation software
As a comprehensive B2B sales automation software, Outreach combines engagement tools with AI-driven features. The platform automates administrative tasks such as follow-ups and scheduling, speeding up the sales cycle.
The real value lies in the intelligent support of the sales process. Outreach's AI features:
- Automatically generate action items from calls or meetings
- Create personalized follow-up messages based on previous interactions
- Provide insights into actual buyer sentiment
Combined with Bliro, the result is a powerful duo for modern B2B sales teams: While outreach automates communication and follow-ups, Bliro captures meeting notes in real time and synchronizes them with CRM. This completely eliminates manual data entry and saves valuable time for more meaningful conversations.
6. Storylane - Interactive Demos for Modern Sales
Product demos often determine success or failure in B2B sales. Storylane solves the problem of static presentations and enables interactive product demos without programming knowledge - an alternative to traditional demo videos or live sales calls.
Demo Hub, HTML & Video Demos
Storylane provides three types of products for sales teams:
- Demo Hub - Central demo collection that interested parties use like a library
- Guided Demos - Self-directed product tours with predefined instructions
- Sandbox Demos - UI test environments without affecting actual tools
The HTML demo function captures pixel-perfect, code-free replicas of the product interface. Teams can later share logos, remove sensitive data, or add personalization tokens. The Chrome extension supports various recording methods: single recording, continuous recording, and scheduled recording.
AI-powered demo creation with Lily
The AI technology “Lily” fundamentally changes demo creation. As the world's first (and only) demo automation agent, Lily offers:
- Create personalized demos instantly
- Automatic product discovery
- Lead qualification through AI
Teams create compelling demos in just two minutes. The AI automatically generates demo content and language outputs for important functions. HTML edits work without programming knowledge, demos are translated into over 25 languages with 60+ voices.
Applications for Marketing, Sales & CS
Storylane works as a versatile sales enablement tool for various areas:
Marketing teams increase website conversions through interactive product tours. Custom forms enable product experiences and convert high-quality leads.
Sales teams shorten sales cycles through personalized demo legacies. Champions in target organizations gain internal approval.
Customer success teams use Storylane for product launches and feature updates, which improves customer loyalty.
The combination with Bliro creates a complete workflow: Storylane revolutionizes product demonstrations through interactive experiences, Bliro automatically captures phone notes from subsequent customer meetings. B2B sales teams receive a complete picture from initial product contact to completion.
7. Calendly - scheduling without back and forth
Scheduling costs sales teams valuable time. Calendly Eliminates annoying email ping-pong and turns a multi-day process into a one-click process - an indispensable element of modern B2B sales tools.
Automated appointment booking
Put an end to endless email chains. Calendly shows your availability in real time and allows interested parties to book directly with just a few clicks. Traditional scheduling requires an average 7.3 emails over several days for a single appointment.
The platform provides automated reminders and follow-ups, which reduces no-shows and increases participation rates. Particularly valuable for B2B sales teams: various meeting types and integrated lead qualification through forms.
Integration with Google & Outlook
Calendly connects up to six calendars simultaneously and checks your availability in real time:
- Google Calendar: Automatic marking as busy during all appointments
- Outlook Calendar: Configurable consideration of various calendar statuses
- Automatically add new meetings to your calendar
Cancellations and reschedules are automatically synchronized between Calendly and your calendar system.
Ideal for SDRs and AEs
Time counts in B2B sales - buyers often choose the fastest provider. Calendly gives you this advantage:
- SDRs embed meeting links directly into emails, LinkedIn messages, or websites
- Account executives use routing features for automatic lead allocation
- Round-robin distribution ensures optimal meeting distribution based on availability
The combination with Bliro creates seamless workflows: Calendly automates appointment scheduling, Bliro records meeting notes in real time and synchronizes with CRM - perfect for hybrid B2B sales teams.
8. Clari - Sales forecasting with AI support
Sales forecasting is one of the most difficult tasks in B2B sales. Clari overcomes this challenge with AI-powered forecasting and achieves forecast accuracy of up to 98% in the second week of the quarter.
Real time deal tracking
Clari automatically records all deal activity from various sources. The platform analyses years of historical data and calculates precise closing probabilities. Changes to deal size, forecast or closing date are marked in color - you can immediately see what's moving.
The Activity insights panel shows all relevant interactions: emails, calls, meetings, and marketing campaigns. Sales teams recognize declining commitment and are able to react in time.
Forecasting and risk assessment
Clari's AI analyses historical closing rates, win rates, and conversion rates for an accurate opportunity score. Managers use this assessment for more accurate forecasting and better resource planning.
Decisive risk indicators:
- number of displacements
- Length of stay in current phase
- Activity scores and engagement levels
- Age of opportunity
- CRM score
B2B sales teams focus on the most important opportunities through deal size and CRM score sorting.
Connect to CRM and engagement tools
Clari supplemented leading CRM systems with AI-supported analyses and automated workflows. Real-time synchronization completely eliminates manual data entry.
More than 90% of salespeople confirm time savings, 89% of managers report improved pipeline transparency and 93% of sales managers achieve higher forecast accuracy.
9. Lavender - AI-powered email personalization
Email communication continues to determine the success of any B2B sales strategy. Lavender acts as an AI-powered email coach who helps salespeople increase response rates and achieve sales goals.
Live coaching while writing
Lavender Analyzes your emails in real time and shows optimization options. The AI evaluates every message based on millions of analyzed emails and provides immediate suggestions for improvement. Particularly valuable: Every email receives a rating - from a score of 90, the probability of a response increases significantly. A practical writing timer shows the previous working time, while the AI provides concrete tips for increasing the response rate.
Avoid spam words, increase opening rates
Recipients spend an average of just 11 seconds reading your email. Therefore, mental spam filters must be circumvented. Lavender recognizes typical pitfalls such as marketing subject lines, phrases, and excessive length. Emails of just 25-50 words can increase the chance of response by 68% increase.
B2B AI sales tools in the email area
As a specialized B2B AI sales tool Lavender optimally complements other sales instruments. The platform connects seamlessly with Gmail, Outlook, Outreach, Salesforce, HubSpot, and other tools.
10. Bliro - Automated call notes for sales teams
Conversation documentation eats up time. Sales teams waste eight hours a week manually following up on customer meetings. Bliro solves this issue as B2B AI sales tool and returns that time.
Live transcription and CRM synchronization
Bliro creates real-time transcripts without audio or video recordings. No active consent of the interviewees is required - a clear advantage over competitors. The automatic CRM synchronization with Salesforce, HubSpot and other CRM systems makes all conversation information immediately available - without an annoying bot in the meeting.
Saving time during post-processing
Complete logs are created in seconds after each call. The AI automatically recognizes activities, tasks, and project ideas. Measurable results: B2B sales teams achieve 22% higher closing rates and 11% larger deals
Perfect for hybrid and remote sales teams
Bliro works for online meetings and personal conversations on site. Ideal for hybrid work models. Data processing is carried out exclusively on German servers in accordance with GDPR. ease of use: 9.1 out of 10 points - Efficiency meets ease of use in modern B2B sales.
Conclusion: How to choose the right tools for your team
The right sales tech stack will determine your sales success in 2025. These ten tools form a well-thought-out ecosystem that optimizes every aspect of your sales process - from initial contact initiation to completion.
Salesforce and HubSpot create the foundation as CRM systems. Cognism and LinkedIn Sales Navigator expand your data quality and reach. Outreach and Calendly automate communication and scheduling. Storylane and Lavender make for compelling product demos and personalized emails.
Bliro deserves special attention as an indispensable element of modern tech stacks. The automated call notes save eight hours a week with seamless CRM integration and GDPR-compliant processing - perfect for hybrid work models.
Successful teams don't use these tools in isolation, but create integrated workflows. The right combination increases closing rates, shortens sales cycles, and maximizes revenue.
Your next step: Start with a solid CRM system like Salesforce or HubSpot. Gradually expand your stack with specialized tools for your biggest challenges. Integrate Bliro for automated conversation documentation and thus create the basis for a sustainable sales process.
The investment is paying off - teams with optimized tool stacks are setting new standards in B2B sales in 2025.
