Discover how these three leading solutions - Gong, Chorus and Bliro - can support your sales team. Learn what Conversation Intelligence Software is, which Conversation Intelligence Software is the right choice for your specific requirements, and how you can achieve measurable improvements in your sales process.
What is Conversation Intelligence Software?
Sales teams using AI record 83% revenue growth - compared to only 66% without AI. Conversation Intelligence Software makes this difference possible.
Definition and benefits for sales
Conversation Intelligence analyzes customer interactions with AI and machine learning. The software automatically transcribes sales conversations and extracts valuable insights through natural language processing (NLP). It works like an intelligent coach for your conversations.
Salespeople can fully concentrate on listening instead of taking notes. Important conversation moments are automatically captured - without hours of searching through notes.
Almost half of all sales teams use AI for call coaching. Sales managers can review recordings, highlight relevant parts of the conversation, and provide targeted feedback.
Difference between Conversation and Revenue Intelligence
Conversation Intelligence focuses on the analysis of sales conversations to improve interactions and identify coaching opportunities. Revenue Intelligence goes further: it analyzes all sales data for insights into buying behavior, employee performance, and lead quality.
The core difference lies in the area of application. Conversation Intelligence improves sales interactions through real-time feedback and coaching. Revenue Intelligence optimizes the entire revenue engine with insights into deal health, pipeline management, and forecasting.
Typical use cases in the sales team
Conversation Intelligence offers practical solutions for sales teams:
- Conversation analysis and keyword tracking: analysis by specific keywords for deeper insights into customer needs
- Onboarding of new employees: historical data about previous customer communication saves time and reduces error risks
- Personalized customer communication: communication based on details from past conversations
- Sentiment analysis: detection of customer sentiment through tone of voice and volume
- Feedback collection: gathering of valuable feedback for product development
Bliro structures and optimizes conversations with special focus on efficiency. Sales employees make data-driven decisions that improve performance and customer retention.
Gong vs. Chorus vs. Bliro: Feature Comparison 2025
The three Conversation Intelligence solutions differ significantly in essential functional areas. Each tool offers specific strengths for different sales requirements.
Transcription: Speech recognition, languages, accuracy
Gong uses advanced automatic speech recognition (ASR) and natural language processing (NLP) for precise results. With transcriptions in over 70 languages, Gong enables global application possibilities. Chorus offers solid transcription quality, but with limited language localization.
Bliro stands out with real-time transcription without audio or video recordings. This feature eliminates legal hurdles and data protection concerns and is currently available in over 15 languages.
Recording: Platforms, storage, video quality
Gong automatically records sales conversations across various platforms - phone calls, web conferences, emails. Chorus captures, stores, and securely analyzes calls and meetings.
Bliro works both in virtual meetings (Zoom, Microsoft Teams) and in in-person appointments - without ever storing audio or video. No additional consent from the conversation participants is therefore required, but still recommended.
Coaching & analysis: AI-supported recommendations
Gong automatically analyzes calls and identifies coaching opportunities. AI-generated summaries and scorecards show performance and suggest improvements. Chorus enables managers to share call clips, use scorecards for performance evaluations, and develop scalable best practices.
Bliro improves sales teams through AI coaching and the sharing of best practices - with demonstrably 22% higher close rates and 11% higher deal values.
Integrations: CRM, email, Zapier & more
All three tools offer CRM integrations with different approaches. Gong integrates seamlessly into CRM systems and calendar apps. Chorus links with ZoomInfo for customer insights and connects call data directly to CRM and marketing actions.
Bliro offers fully customizable AI models, seamless integration into common CRM systems and calendars, as well as API connectivity - the right information flows directly into existing systems.
Data protection & GDPR compliance
Significant differences in data protection: Gong and Chorus store recordings and require explicit user consent. Bliro works without a bot and without the need for consent - with complete data security on European servers.
Bliro anonymizes conversation partners and processes all data in a GDPR-compliant manner in Germany (AWS Frankfurt). Especially suitable for data protection-sensitive companies.
Pricing & Licensing Models: Gong, Chorus, Bliro in Cost Comparison
The price-performance ratio often decides the choice of the right Conversation Intelligence Software. Here are the concrete costs of the three providers in detail.
Gong: Individual pricing with high entry costs
Gong works with a two-part cost model: platform fee plus user license. The annual platform fee varies between 5,000 and 50,000 USD, depending on company size and data requirements. Per user, an additional 1,000 to 1,600 USD per year is charged.
Small companies with 10 users pay about 17,000 USD per year. Medium-sized companies with 50 users have to expect around 70,000 USD. For larger teams, the cost per workplace drops to under 1,000 USD.
Chorus: Tiered pricing with minimum purchase
Chorus uses tiered pricing with volume discounts for larger teams. The exact costs are not publicly available and must be requested individually. Unlike the competition, Chorus requires a minimum purchase of three licenses. A free trial period allows teams to test the functions before deciding.
Bliro: Transparent pricing from €250 per month
Bliro offers three clear pricing tiers. The Professional tier costs €250 per month for 5 users with 20 meeting hours, GDPR-compliant transcription, and premium AI models. Additional users cost €49 per month.
The Unlimited tier for €450 per month offers unlimited meeting hours and API access for 5 users. Additional users cost €89. Large enterprises receive individual enterprise pricing with customized AI models.
Scalability: Flexible growth opportunities
Bliro enables flexible growth with just 5 users to start and transparent additional costs. Teams can grow organically without long-term commitment. Unlimited storage of transcripts is also included in the lower tiers.
For SMEs, Bliro offers the most cost-effective entry into Conversation Intelligence. No hidden costs, no minimum purchases.
Which tool suits your sales team?
Team size, budget, and specific requirements determine the right choice. Here you will find clear recommendations for different types of companies.
Gong: Enterprise teams with international orientation
Gong scales effortlessly across thousands of sales representatives. The platform supports multiple languages and thereby overcomes language barriers in international business. AI-supported functions automate time-consuming tasks, so that sales representatives can spend more time with buyers.
Executives receive early insights into strategic initiatives and can coach their team based on data. Especially valuable for global companies with complex sales structures.
Chorus: Coaching focus
Chorus scores with "Smart Playlists" - custom lists of calls based on deal stage or key topics. This feature facilitates targeted analysis and helps teams quickly find relevant conversations.
Coaching recommendations and unlimited call storage are the focus. However, additional costs arise when exporting information via credits. Since recordings of calls can be viewed by others in the organization, some salespeople are resistant to daily use of the tool.
Bliro: Mid-sized companies & SMEs with efficiency focus
Bliro saves an average of eight hours per week through automated notes, team sharing, and follow-ups. Measurable results: 22% higher close rates and 11% higher deal values. Particularly attractive for European companies: Bliro works without a bot and without the need for consent, with complete data security on European servers. Data protection-conscious teams benefit from GDPR-compliant processing.
Other Conversation Intelligence Tools & Market Trends 2025
The Conversation Intelligence market will grow to 26.5 billion USD by 2033 - with an annual growth rate of 15.3% starting in 2025. In addition to Gong, Chorus, and Bliro, other tools offer interesting alternatives for your sales team.
AI Sales Enablement: What comes after Conversation Intelligence?
AI-supported Sales Enablement supports teams with automation, content creation, and research. Platforms like Highspot combine natural language modeling with company data for better customer evaluations and team performance.
Seismic expands AI-supported workflows with to-do capturing and performance insights. Automated role-playing solutions prepare sales representatives specifically for customer interactions.
Future-proof tool selection: What you should pay attention to
Real-time coaching, live decision support, and predictive modeling with personalized reports will shape the future.
Pay attention to seamless integration into your existing tech stack and intuitive user interfaces. Bliro offers API connectivity and fully customizable AI models for long-term use.
Data protection and compliance regulations are becoming more important. Bliro processes all data GDPR-compliant on European servers - a decisive advantage for forward-thinking companies.
Conversation Intelligence Software 2025: Direct Feature Comparison
The most important differences between Gong, Chorus, and Bliro at a glance:
Conclusion & Recommendation
Gong convinces enterprise teams through global scalability and 70+ languages. Chorus scores with mid-sized teams with a coaching focus and smart playlists. However, Bliro offers decisive advantages for data protection-conscious European companies.
The GDPR-compliant data processing without the need for consent makes Bliro unique in the market. No audio or video storage means no legal hurdles with maximum functionality. The measurable results speak for themselves: 22% higher close rates and 11% higher deal values.
Our recommendation: Bliro is ideally suited for teams seeking efficiency without data protection concerns. The transparent pricing model from €250 per month for 5 users makes it especially attractive for mid-sized companies and SMEs. The customizable AI models and seamless integration ensure long-term usability.
The Conversation Intelligence market will grow to 55.7 billion USD by 2035. Teams that make the right choice now will gain a lasting competitive advantage.
